The idea was that members of a group – in this case the Ladies of the Home Missionary Society of Springfield’s First Methodist Episcopal Church (now First United Methodist Church) – would solicit advertisements from local businesses to be printed on napkins. The group then would hold a social event, with entertainment and refreshments, at which the napkins would be distributed.
“Preserve these Napkins as Souvenirs,” the First Methodist Ladies implored. “Patronize the Firms Advertised.”
Of the 71 businesses that bought napkin ads, only one – the Henson Robinson Co., established in 1861 – appears to still be in operation.
The Ladies held their napkin social on Jan. 31, 1895. The Illinois State Journal published a paragraph about the event – which the paper called a “sociable” – in its “In the Social Realm” roundup the next day. Here’s what it said.
The Ladies Home Missionary society of the First M.E. church gave a napkin sociable last evening in the church parlors. The following program was rendered under the direction of Misses Jessie, May and Clara Spaulding and Sol Heilbronner: Music, Spaulding sisters; song, Amphion quartet, J.K. Dalbey, W.J. Rock, Paul Graham, R.J. Fitzgerald; recitations, Mr. LaRue Vredenburg; music, Hahn Brothers’ orchestra; recitation, Miss Nina Converse; vocal solo, Mrs. Harry Thayer; recitation, Miss Florence Watson. An oyster supper was served afterward.
Whether or not many Ladies tried to keep their napkins as souvenirs, the napkins’ shelf life was limited, since they were made of paper.
Probably the only Lady who ultimately preserved her napkin was Nancy Jane Leaverton Sale (1850-1926), who went by the nickname “Jennie.” Jennie Sale was an active member of the Daughters of the American Revolution and, as the label at the bottom of the napkin states, she joined First Methodist in 1886. She was married to A.W. Sale, a horse and mule dealer and politician. The couple had one child, a daughter named Jessie, who died of typhoid fever at age 7.
Jennie Sale’s napkin is now under glass in the controlled environment of the archive room at First United Methodist Church, Springfield. It is not usually available for public view.
Hat tip: Thanks to Steve Beilstein, archivist for the historical council of First United Methodist Church, for bringing the napkin to our attention and for providing the photo and background information for this entry.
Original content copyright Sangamon County Historical Society. You are free to republish this content as long as credit is given to the Society.